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Since founding TwistIMC, Nicole Ames has worked with several leading corporations to help their marketing teams develop effective integrated strategies.

Prior to TwistIMC, Nicole was the Director of Global Communications at Western Union, creating the first integrated plan for 250,000 agent locations worldwide. At Liberty Mutual, Nicole managed the B2B strategy for the award-winning “Responsibility Project”, including print and digital advertising, as well as mobile and social media initiatives.

Nicole also teaches Integrated Marketing and Digital Marketing for several esteemed institutions in the Boston area including Harvard, Emerson and Boston University. As a published author, she is recognized for her expertise in social and digital media and their impact on marketing and business.

Nicole is based in Cambridge, Massachusetts, and is an active member of the Association of National Advertisers, the Ad Club of Boston and the MIT Enterprise Forum.